Privacy Policy

Effective Date: December 14, 2025

BetterToolGuide (“we,” “us,” or “our”) operates the website BetterToolGuide (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or interact with our Site.

By using the Site, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

  • Information you provide: If you contact us, we may collect your name, email address, and the contents of your message.
  • Automatically collected information: When you visit the Site, we may collect information such as IP address, device type, browser type, pages visited, time spent on pages, referring URLs, and approximate location (derived from IP).
  • Cookies and similar technologies: We use cookies, pixels, and similar technologies to enable site functionality, analytics, and advertising/affiliate tracking.

    • 2. How We Use Your Information

    We use information for purposes such as:

  • Operating and improving the Site
  • Measuring performance and understanding site usage (analytics)
  • Responding to inquiries and providing support
  • Maintaining security and preventing fraud/abuse
  • Tracking affiliate referrals and commissions (where applicable)
  • Complying with legal obligations

    • 3. Affiliate Links and Advertising Disclosure

    BetterToolGuide may include affiliate links. If you click an affiliate link and make a purchase, we may earn a commission at no additional cost to you. Affiliate programs may use cookies or similar tracking technologies to attribute purchases to our referrals.

    We strive to keep our content accurate and independent. Affiliate relationships do not determine our reviews or rankings.

    4. Cookies and Your Choices

    Cookies help us provide and improve the Site. Some cookies are necessary for the Site to work, while others support analytics and marketing.

  • Cookie controls: You can control cookies through your browser settings (e.g., blocking or deleting cookies). Note that disabling cookies may impact Site functionality.
  • Analytics and marketing opt-outs: Where applicable, you may be able to opt out of certain analytics or advertising cookies via consent tools or your device/browser settings.

    • 5. Legal Bases for Processing (GDPR)

    If you are located in the European Economic Area (EEA), United Kingdom, or similar jurisdictions, we process personal information under the following legal bases:

  • Consent: For non-essential cookies and similar technologies where required.
  • Legitimate interests: For site analytics, improving content, and maintaining security, where such interests are not overridden by your rights.
  • Contract: When you request information or support and we need to respond.
  • Legal obligations: When required to comply with applicable laws.

    • 6. How We Share Information

    We may share information in limited circumstances:

  • Service providers: Vendors who help operate the Site (e.g., hosting, analytics, email). They may process information on our behalf under contractual obligations.
  • Affiliate and advertising partners: For referral tracking and measurement when you interact with affiliate links.
  • Legal and safety: If required by law, regulation, legal process, or to protect rights, safety, and security.
  • Business transfers: If we are involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction.

    • 7. Data Retention

    We retain personal information only as long as necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law. For example, we may retain inquiry emails for a reasonable period to provide support and maintain records.

    8. Security

    We use reasonable administrative, technical, and organizational measures to help protect personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

    9. Your Privacy Rights

    9.1 GDPR Rights (EEA/UK)

    If you are in the EEA/UK, you may have the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion (“right to be forgotten”) in certain circumstances
  • Request restriction of processing
  • Object to processing based on legitimate interests
  • Request data portability
  • Withdraw consent at any time where processing is based on consent

    • You also have the right to lodge a complaint with your local data protection authority.

    9.2 CCPA/CPRA Rights (California)

    If you are a California resident, you may have the right to:

  • Know what personal information we collect, use, disclose, and share
  • Request deletion of personal information (subject to exceptions)
  • Correct inaccurate personal information
  • Opt out of the “sale” or “sharing” of personal information (as defined by applicable law)
  • Limit the use and disclosure of sensitive personal information (if applicable)
  • Not be discriminated against for exercising your privacy rights

    • Do Not Sell or Share: BetterToolGuide does not knowingly sell personal information for money. However, some analytics/advertising technologies may be considered “sharing” under California law. You can manage cookie preferences through your browser settings and any consent tools available on the Site.

    10. Children’s Privacy

    The Site is not intended for children under 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us so we can delete it.

    11. International Transfers

    Your information may be processed in countries other than your own. Where required, we use appropriate safeguards for international data transfers (such as standard contractual clauses or other lawful mechanisms).

    12. Third-Party Links

    The Site may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their policies.

    13. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “Effective Date” above. Your continued use of the Site after changes means you accept the updated policy.

    14. Contact Us

    If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us at:

    support@bettertoolguide.com