Mailchimp is a popular choice, but for businesses that need advanced email marketing automation, ActiveCampaign offers more robust features for campaign management and customer relationship management.
ActiveCampaign offers comprehensive automation, customer segmentation, and CRM tools that help businesses automate customer journeys and increase engagement.
Key Features
- Advanced Automation: Build customized workflows based on customer actions and engagement.
- Segmentation: Create highly targeted email campaigns with detailed segmentation options.
- CRM Integration: Combine email marketing with customer relationship management tools for personalized experiences.
- Reporting and Analytics: Track performance and optimize campaigns with detailed reporting tools.
- Mobile Access: Manage email marketing campaigns on-the-go with the mobile app.
Price Verdict
ActiveCampaign starts at $9 per month, while Mailchimp starts at $9.99 per month, offering more advanced automation at a competitive price.