Later is a visual social media planner, but Buffer offers more advanced analytics, reporting, and post-scheduling features, making it ideal for small businesses.
Buffer’s ease of use, scalability, and robust features make it the top choice for businesses managing social media content across platforms.
Key Features
- Multi-Account Management: Easily manage multiple accounts from one dashboard.
- Advanced Analytics: Monitor social media performance with in-depth reporting tools.
- Post Scheduling: Schedule posts for the best times for maximum engagement.
- Team Collaboration: Collaborate on posts and campaigns with your team.
- Pricing: Buffer starts at $15 per month for the Essentials plan.
Price Verdict
Later starts at $12 per month, while Buffer offers more advanced features and analytics starting at $15 per month.