Mailerlite is a strong email marketing tool, but Omnisend offers more e-commerce-focused features, integrations, and automation tools for creators who run online stores.
Omnisend’s robust e-commerce features make it the ideal platform for creators looking to optimize email marketing for product-based businesses.
Key Features
- E-commerce Integrations: Omnisend integrates seamlessly with e-commerce platforms like Shopify, WooCommerce, and BigCommerce.
- Advanced Automation: Set up personalized workflows for your e-commerce audience.
- SMS Marketing: Omnisend allows you to combine email and SMS campaigns for better reach.
- Pre-built Workflows: Omnisend offers pre-built email workflows for abandoned cart recovery, welcome series, etc.
- Pricing: Omnisend starts at $16 per month for up to 500 subscribers.
Price Verdict
Mailerlite starts at $10 per month, while Omnisend offers a more e-commerce-focused solution starting at $16 per month.