Website Builder Comparison – strikingly vs squarespace Strikingly is a simple website builder, but Squarespace offers more robust design tools, better templates, and features that are ideal for small businesses looking for a professional online presence.
Squarespace’s powerful website builder, high-quality templates, and e-commerce features make it perfect for small businesses.
Website Builder Comparison: Key Features
Price Verdict
Strikingly starts at $8 per month, while Squarespace provides a more comprehensive solution starting at $12 per month.
Strikingly vs Squarespace: Which Website Builder Is Better for Small Businesses?
When comparing Strikingly vs Squarespace, both platforms help users create websites without coding, but they are designed for different levels of business needs. Strikingly focuses on simplicity and quick one-page website creation, while Squarespace provides a more complete website-building platform with premium templates, stronger design tools, built-in e-commerce features, SEO options, and professional branding capabilities. For most small businesses that want a polished online presence, Squarespace is the better choice.
Strikingly can be useful for users who need a simple landing page, portfolio, personal profile, event page, or basic business website. It is beginner-friendly and easy to use, making it attractive for people who want to publish quickly. However, small businesses often need more than a simple page. They may need multiple service pages, product pages, a blog, appointment links, contact forms, e-commerce features, analytics, and a design that builds trust with customers.
Squarespace is stronger for these needs because it gives businesses more room to create a professional website. Its templates are modern, responsive, and visually polished. The platform also includes tools for online selling, blogging, SEO, scheduling, marketing, and design customization. This makes Squarespace a more comprehensive solution for small businesses that want a website capable of supporting long-term growth.
Ease of Use
Ease of use is one of the most important factors when choosing a website builder. Small business owners often do not have time to learn complicated design software or hire developers for every change. They need a platform that allows them to create pages, update content, add images, publish products, and manage settings without technical stress.
Strikingly is very easy to use. Its editor is designed around simple sections, making it possible to build a one-page website quickly. Users can choose a template, add text, upload images, include buttons, and publish a website with minimal effort. This makes Strikingly a good option for beginners who want speed above everything else.
Squarespace is also beginner-friendly, but it offers more depth. Its editor gives users more control over page sections, design settings, templates, product pages, blog posts, navigation, and branding. There may be a slightly larger learning curve compared with Strikingly, but the additional flexibility is valuable for businesses that want a more professional website.
If your goal is to launch a very basic website as quickly as possible, Strikingly may feel easier. If your goal is to build a polished small business website with more features and better design control, Squarespace is the stronger platform.
Template Quality and Design
Template quality is one of Squarespace’s biggest advantages. Squarespace is known for modern, elegant, and professionally designed templates. These templates work well for restaurants, photographers, consultants, fitness businesses, creative agencies, online stores, service providers, coaches, portfolios, and local businesses.
Strikingly also offers clean templates, but they are generally simpler. They are designed mainly for fast one-page websites and basic layouts. This can be useful for personal brands or small projects, but it may feel limited for businesses that want a more refined brand presentation.
Squarespace templates are built with visual storytelling in mind. Large images, strong typography, clean spacing, and responsive layouts make it easier to create a website that feels premium. For small businesses, this matters because design can influence trust. A professional-looking website can make visitors feel more confident about contacting, booking, or buying from the business.
If design quality is a priority, Squarespace is the clear winner. Strikingly is simple and functional, but Squarespace gives businesses a stronger visual foundation.
Customization and Creative Control
Customization is important because every business has different goals, branding, and content needs. A website builder should let users adjust layouts, colors, fonts, sections, images, buttons, navigation, and page structures. Squarespace provides more customization options than Strikingly, making it better for businesses that want a unique and polished website.
Strikingly keeps customization simple. This is helpful for beginners because it prevents the design process from becoming overwhelming. However, the same simplicity can become a limitation when a business wants more control over page layout, content hierarchy, or branding details.
Squarespace gives users more design flexibility while still remaining no-code. Users can customize templates, build multi-page websites, create product pages, edit blog layouts, add forms, manage galleries, and adjust visual styling. This makes it suitable for businesses that want a website that looks professional without requiring custom development.
For businesses with long-term branding goals, Squarespace offers better creative control. Strikingly is easier for basic sites, but Squarespace provides the design flexibility needed for a stronger online presence.
Website Structure and Scalability
Scalability matters because a small business website may start simple and become more advanced over time. A business may begin with a homepage and contact form, then later add service pages, portfolio pages, blog posts, customer testimonials, online booking, product pages, events, or e-commerce features.
Strikingly is strongest for simple website structures, especially one-page sites. This is useful when the business only needs a quick online presence. However, one-page websites can become limiting when a business grows and needs more content organization.
Squarespace supports more complete website structures. Users can create multi-page websites with clear navigation, blog sections, galleries, online stores, event pages, and landing pages. This makes it easier to organize content and guide visitors through the site.
For long-term growth, Squarespace is the better option. It allows small businesses to start with a simple site and expand into a more complete digital presence without switching platforms too soon.
E-commerce Features
E-commerce is one of the biggest reasons to choose Squarespace over Strikingly. Squarespace includes built-in tools for selling products, services, digital downloads, subscriptions, and more depending on the plan. Users can create product pages, manage inventory, accept payments, offer discounts, configure shipping, and present products with high-quality visuals.
Strikingly offers e-commerce functionality on certain plans, and it can work for very small stores or simple product sales. However, it is not as robust as Squarespace for businesses that want a more professional online store experience.
Squarespace is especially useful for businesses that care about product presentation. Its templates and store layouts help products look polished and trustworthy. This is important for creative brands, boutiques, artists, service providers, and small retailers that depend on visual appeal.
If your business only sells a few basic items, Strikingly may be enough. If you want a more complete and professional e-commerce experience, Squarespace is the better platform.
SEO Features
SEO is important because a website should help customers find your business through search engines. Both Strikingly and Squarespace include SEO tools, but Squarespace provides a stronger foundation for businesses that want to build search visibility over time.
Squarespace allows users to edit page titles, meta descriptions, URL slugs, image alt text, headings, and other important SEO elements. It also supports blogging, clean page structures, mobile-responsive templates, and automatic sitemaps. These features help small businesses create content that can perform better in search results.
Strikingly includes basic SEO features, but its one-page website structure can limit SEO opportunities. If all content is placed on one page, it becomes harder to target different keywords for different services, products, or locations. A multi-page structure is usually better for small business SEO.
For example, a service business may want separate pages for consulting, pricing, case studies, and local service areas. Squarespace makes this easier. For long-term SEO, Squarespace is the stronger choice.
Blogging and Content Marketing
Blogging can help small businesses attract traffic, educate customers, and build authority. A blog can answer customer questions, share updates, explain services, compare products, and support SEO growth. Squarespace includes strong blogging tools, making it useful for businesses that plan to publish content regularly.
Squarespace users can create blog posts, categories, tags, images, excerpts, author information, and SEO settings. This makes it easier to build a content marketing strategy. The platform’s design quality also helps blog content look professional.
Strikingly can support simple content updates, but it is not as strong as Squarespace for blogging and long-term content marketing. Its simplicity works well for basic pages, but content-heavy websites need more structure.
If your business plans to use content marketing, Squarespace is the better platform. It gives you more tools to publish, organize, and optimize content over time.
Marketing Tools
A small business website should support marketing, not just display information. Squarespace includes tools for email campaigns, announcement bars, forms, analytics, social media links, promotional pop-ups, scheduling integrations, and e-commerce marketing. These features help businesses turn website visitors into customers.
Strikingly includes basic marketing and contact features, but it does not provide the same level of built-in marketing depth as Squarespace. For a simple landing page, Strikingly can work well. For a business that wants stronger customer engagement and conversion tools, Squarespace is more capable.
Squarespace is especially useful for businesses that want to manage multiple marketing tasks in one place. A business can publish a page, collect leads through forms, promote products, share blog content, and connect social channels. This makes the website more useful as a growth tool.
If marketing is an important part of your website strategy, Squarespace provides better long-term value than Strikingly.
Mobile Experience
Mobile responsiveness is essential because many visitors will view your website on a phone. A small business website should look clean, load properly, and be easy to navigate on mobile devices. Both Strikingly and Squarespace provide mobile-responsive templates, but Squarespace offers stronger design quality across different screen sizes.
Squarespace templates are built to look polished on desktop, tablet, and mobile. This helps businesses maintain a professional appearance no matter which device visitors use. Users should still preview pages and optimize images, but the platform gives a strong responsive foundation.
Strikingly’s simple layouts also work well on mobile, especially for one-page websites. The structure is easy to scroll and understand. However, more complex business websites may benefit from Squarespace’s better page organization and design control.
For simple mobile landing pages, Strikingly can be effective. For a full professional website with multiple sections and stronger branding, Squarespace is the better choice.
Performance and Reliability
Website performance affects user experience and conversions. A slow website can cause visitors to leave before reading your content or contacting your business. Both Strikingly and Squarespace handle hosting inside their platforms, which makes setup easier for users.
Squarespace provides reliable hosting and manages many technical details automatically. Users do not need to purchase separate hosting or configure servers. This makes it convenient for small businesses that want a professional website without technical maintenance.
Strikingly also includes hosting, which is helpful for users who want a simple all-in-one website builder. However, Squarespace offers a more complete platform for businesses that need design, content, e-commerce, and marketing features together.
For best performance on either platform, users should compress images, avoid unnecessary heavy media, and keep pages clean. Good design habits still matter, even when hosting is managed.
Customer Support and Learning Resources
Customer support and learning resources are important because many small business owners build their websites themselves. A platform should provide clear guidance, tutorials, help articles, and support options when users need help.
Squarespace offers a strong help center, guides, webinars, and support resources. Because the platform is widely used, users can also find many tutorials and examples online. This makes it easier to learn how to build, customize, and improve a Squarespace website.
Strikingly also provides support and documentation, but Squarespace has a larger ecosystem of resources and a stronger reputation for professional website building. This can be valuable for users who want to keep improving their site over time.
If you want a platform with deeper learning resources and a larger design-focused community, Squarespace has the advantage.
Pricing and Value
Pricing is an important factor in the Strikingly vs Squarespace comparison. Strikingly starts at $8 per month, while Squarespace starts at $12 per month. Strikingly is cheaper at the entry level, but Squarespace provides more robust design tools, better templates, stronger e-commerce features, and a more complete website-building experience.
For small businesses, the cheapest option is not always the best value. A website should help attract customers, explain services, sell products, and build trust. If a slightly higher monthly price gives you better design, stronger tools, and more growth potential, it may be worth the investment.
Squarespace provides better overall value for businesses that need a professional online presence. It is more expensive than Strikingly, but the additional features make it more useful for long-term growth.
Strikingly is better for users who want a low-cost simple website. Squarespace is better for users who want a polished business website that can support marketing, content, and online sales.
Best Use Cases for Strikingly
Strikingly is best for users who need a simple website quickly. It works well for personal pages, portfolios, event pages, basic landing pages, startup teasers, and one-page service websites. Its simple editor and quick setup process make it useful for beginners.
It is also a good option for users who do not need many advanced features. If your website only needs to explain who you are, what you do, and how visitors can contact you, Strikingly may be enough.
However, Strikingly may not be the best choice for small businesses that need advanced design, blogging, e-commerce, marketing tools, or long-term scalability. These users are more likely to benefit from Squarespace.
Best Use Cases for Squarespace
Squarespace is best for small businesses that want a professional website with strong design and built-in business features. It is ideal for restaurants, creative agencies, consultants, photographers, coaches, online stores, service providers, artists, wellness brands, and local businesses.
Squarespace is also a strong choice for businesses that care about visual presentation. Its templates make it easier to create a polished brand experience without hiring a designer. This is especially useful for businesses where trust, style, and presentation matter.
For businesses that want e-commerce, blogging, scheduling, forms, SEO tools, and marketing features in one platform, Squarespace is the better choice. It provides more room to grow than Strikingly.
Pros and Cons Summary
Key Aspects of Website Builder Comparison
Strikingly Cons
Squarespace Pros
Squarespace Cons
Which Platform Offers Better Long-Term Value?
For long-term value, Squarespace is the better choice for most small businesses. Although Strikingly has a lower starting price, Squarespace offers more professional templates, stronger design tools, better content features, built-in e-commerce, SEO options, and marketing tools. These features make it more useful as a business grows.
Strikingly can be valuable for simple websites and landing pages. If your needs are basic and you want the lowest-cost option, it may be enough. However, small businesses often need more features over time, and Squarespace provides a better path for growth.
Squarespace offers a stronger balance of design, usability, and business functionality. It helps businesses create websites that look professional and support marketing, sales, and customer engagement.
Final Verdict: Should You Choose Strikingly or Squarespace?
Choose Strikingly if you need a simple, low-cost one-page website, portfolio, event page, or landing page. It is easy to use and works well for users who do not need advanced design or business features.
Choose Squarespace if you want premium templates, stronger design customization, built-in e-commerce, SEO tools, blogging, marketing features, and a more professional online presence. It is the better option for small businesses that want a website capable of supporting long-term growth.
When it comes to Website Builder Comparison, professionals agree that staying informed is key. Overall, Squarespace is the better platform in this comparison because it provides a more complete website-building solution. Strikingly is simple and affordable, but Squarespace offers better templates, stronger features, and more professional tools for small businesses that want to build trust and grow online.
Read also: Home | Related strikingly Guides | Best strikingly Tips.
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